A big part of meetings – whether online or in person – with potential clients is demonstrating all the value you’d bring if you worked together.
That’s why you present portfolios, designs, slide decks with ideas and analyses, your proprietary algorithms or processes, and all the other stuff that shows how great you are!
But did you know that if you don’t agree beforehand how the client can use those materials, they could “borrow” and use them . . . without paying you or even giving you credit?
That’s why you need a Client Evaluation Agreement, or CEA.
A CEA is a one-way nondisclosure agreement presented in a more “friendly” letter format.
It makes it clear that everything you’re sharing with a potential client belongs to you and that they cannot use it without your permission.
With this customizable template and training, I’ll walk you through creating a CEA you can use in your business right away.
Whether you’re a business or IT consultant, freelancer, graphic designer, web developer, digital marketer, entrepreneur or other solo professional services provider . . . it’s a must-have if you ever share pitch materials, trade secrets or other confidential information with potential clients.
Since I’m a licensed business and IP lawyer with extensive experience, you can be sure you’re getting reliable information from a knowledgeable source. If you can’t hire a lawyer directly . . . this is the next best thing.
Completing the training and template typically only takes 1-2 hours. When you’re finished, you’ll have a fully customized CEA ready for your next pitch meeting!